Cleaning Product Packaging
Overview
The client Xin Jiam Yi Wu is a specialised online store for home-cleaning products. The focus of the brand is to provide safe and natural clean products for every family to live healthy and sustainable.
To reflect the brand’s focus on safe and clean products for home cleaning, The aesthetics of the packaging design is anchored with simplicity, nature and gentleness.
Target: Family oriented consumers, the main environment carer of a family
Goals: To develop a series of visual identity that support the products unique market position – the clean and safe cleaning product for your family.
Keywords: Simple, nature, gentle
My contribution
User Research Visual Style Research Visual Design Style Guide Icon Design
The team
Designer: Hayley Wu Designer: Vivian Lo
Year
2021
Process
Style Guide
Visual Concept: To support the brand unique market position, we used foam-shaped elements to enhance the message of refreshment, clean, gentle care and safety.
Extended use of patterns: The patterns were developed for the extended use of packaging, social media images or other applications of the product promotions.
