Hayley Wu

UI/UX & Visual Designer

I’m a Senior Product Designer with 8+ years of experience across B2B & B2C SaaS, global e-commerce, fintech and digital platforms. I work from discovery to delivery with international teams, combining research, data, design systems and AI-assisted prototyping to move from ambiguity to validated, buildable solutions.

Having lived and worked internationally—from New Zealand to Sweden, Taiwan, and now based in Bergamo, Italy—I bring flexibility and strong collaboration to every project. I am open to European remote and hybrid roles

Download Hayley Wu's CV

About

I’m Hayley, a Senior Product Designer based in Italy. I help teams make complex products easier to understand, use and deliver.

My work spans secure communications, financial reporting, global e-commerce and multi-market content. I’m comfortable moving between ambiguity and detail: mapping workflows, testing ideas, refining systems and working closely with engineers to make good UX feasible.

My background in visual and brand design helps me bring clarity and consistency to the final experience, without treating polish as a substitute for product thinking.



Currently, I’m a Product/UX Designer at Corro, shaping a new communications platform and building design-system foundations shared across Figma, AI-assisted prototypes and front-end components.
‍
In my recent roles at Fisher & Paykel Appliances, I worked with engineers and analysts to design data-informed experiences across global B2B and B2C markets.
‍
Prior to that, at Paloma Group, a leading venture studio in ANZ, I collaborated across agile teams to deliver flexible digital products for fast-moving startups — from fintech to logistics.

Throughout my career, I’ve worked on products across communications, e-commerce, finance, developer platforms, internal tools, logistics and insurance. Moving between structured corporate environments and fast-moving venture teams has taught me to adapt quickly, work within different constraints and keep complex products moving from ambiguity to delivery.

Here are some of my design skills:
🔭Product strategy and discovery
💭Complex workflow design
💡UX research and validation
💎Design systems and component libraries
🔍Data-informed UX
📍Prototyping and usability testing
💻Responsive web design and CMS
📦Cross-functional delivery

Soft skills:
💪Collaborations  🪴Growth seeking  🤠Positivity  🧐Curiosity  🧹File hygiene & organisation       

Experience

Spotlight Reporting

Designer–Senior Designer

August 2018–February 2022

Yellow New Zealand

Digital Designer

July 2017–August 2018

Linnaeus University, Sweden

Sustainability Development and Design–Exchange Program

2013–2014

Unitec New Zealand

Bachelor of Arts, Graphic Design & Animation

2011–2016

Capabilities

Product strategy and discovery

Complex workflow design

UX research and validation

Design systems and component libraries

Data-informed UX

Prototyping and usability testing

Responsive app design and CMS

Cross-functional delivery

Get in touch

Have a project in mind?

Interested in thoughtful product work? I’m open to Senior Product Designer opportunities with European or glibal teams, especially in SaaS, health, family and sustainability-focused products.

If you want to chat about a project — email me ongoodluckhayley@gmail.com