Yellow NZ Rebranding

The official signature of the yellow® brand.

The traditional Yellow Pages logo with the walking fingers no longer fully represented our business. Print and Digital Directories is only a part of what we do. So our new logo isn't just an icon that says we do one thing anymore. It's a ripple, a touch point, it's switched on and it's getting to the point. It's about helping our customers target the right audience with their website, video, digital advertising and social media. Our new logo grows with us as we grow into providing whatever digital marketing solution our customers need to succeed in small business.

UI & UX:

We are currently creating new UI designs for both our customer website and our online digital directories to reflect the new brand.

Be Yellow Day

We launched the new brand internally on our company day to the entire Yellow team from across the country. We themed our venue with the new brand and created a number of design assets ranging from new poster art, banners, t-shirts, employee swag and animated screen savers to promote our company values.

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