Spotlight Reporting Website
Overview
The Spotlight Reporting website redesign project was a team project that involved a complete redesign of website structure, content managements, product showcase, visual assets, and style guides. Overall, more than 50 static pages and 20 CMS collections were created to cover the company's continuously growing business contents. The website is now served as the powerful one-stop platform for customer engagement. Since the launch in 2020, a monthly avg. of 1000+ leads has been captured for business development.
My contribution
Website structure Style guide Content management Product showcase Website assets Styling
The team
Designer: Hayley Wu & Alfi Johnssen Team Lead: Josh Farmer
Year
2020
Process
Spotlight Reporting is an accounting software that provides advanced finance reporting tools. The target users of Spotlight Reporitng are mostly of specialty and knowledge in accounting, business consultation and finance. The goal of the website redesign was to increase the website visits, deepening the engagements, and driving up the leads and sign-ups to the software.
Business requirements for the website redesign include website structure, content management, product showcase, website assets, and styling. Spotlight Reporing also holds series of webinars, blogs and video contents to engage with the prospect users, and is conteneously growing. Therefore, the redesign also required organization of contents using CMS (Content management system) that provides multi-access across teams to add or manage contens effieicntly.