Hayley Wu

UI/UX & Visual Designer

Taiwan-born, Sweden-New Zealand trained and based.I am a designer with a focus for implementing aesthetic user experience design.

About

Taiwan-born, Sweden-New Zealand trained and based.I am a designer with a focus for implementing aesthetic,  human-centric design.

I am a passionate team player and highly motivated in growth-seeking. My eternal designer goal is to keep growing, to be empathetic, and to cause positive impacts with design.

In my current role at Paloma (formerly Dovetail), a leading venture studio in ANZ, I delivere adaptable products and collaborating seamlessly across teams–including engineers, designers, and product managers.

Over the time, I've had the privilege to be working on an array of projects spanning fintech, finance, developer-centric platforms, internal transaction systems, logistics, insurance, and more.

Here are some of my design skills:
⚙️UX  ✨UI  🔭Discovery  💡Ideation   💎Design system  📦Delivery  🛠️Prototyping  ⚡️Mockups  💻Web  📱App  🔮Branding  📓Editorials

Soft skills:
💪Collaborations  🪴Growth seeking  🤠Positivity  🧐Curiosity  🧹File hygiene & organisation       

Experience

Paloma Group (Previous Dovetail)

Product Designer

February 2022–present

Spotlight Reporting

Designer–Senior Designer

August 2018–February 2022

Yellow New Zealand

Digital Designer

July 2017–August 2018

Linnaeus University, Sweden

Sustainability Development and Design–Exchange Program

2013–2014

Unitec New Zealand

Bachelor of Arts, Graphic Design & Animation

2011–2016

Skills

UX & ideation

Interface design

Visual design

Brand

Illustration

Get in touch

Have a project in mind?

If you want to chat about a project — email me ongoodluckhayley@gmail.com

I can help designing a new product, improving an existing part of your product experience.

Currently based in Auckland, New Zealand— available for remote-friendly work.