Hayley Wu

UI/UX & Visual Designer

I’m a UX and Product Designer with 6+ years creating user-centered digital products across e-commerce, SaaS, fintech, and startups. Combining UX strategy, UI design, and creative direction, I deliver solutions that are clear, meaningful, and effective.

Having lived and worked internationally—from New Zealand to Sweden, Taiwan, and now Italy—I bring flexibility and strong collaboration to every project. Now based in Bergamo, Italy, I’m open to remote or hybrid roles with teams that value thoughtful, empathetic design.

Download my CV

About

I enjoy turning complex challenges into clear, user-friendly solutions that balance user needs with business goals.

I’m adaptable, collaborative, and comfortable working across teams—whether contributing to focused tasks or leading projects end to end. I value open communication and design with purpose and empathy.



In my recent roles at Fisher & Paykel Appliances, I worked with engineers and analysts to design data-informed experiences across global B2B and B2C markets.

Prior to that, at Paloma Group, a leading venture studio in ANZ, I collaborated across agile teams to deliver flexible digital products for fast-moving startups — from fintech to logistics.

Over time, I’ve contributed to projects across ecommerce, finance, developer platforms, internal tools, logistics, and insurance. These experiences have strengthened my ability to move fluidly between structured corporate settings and fast-paced, agency-style environments.

Here are some of my design skills:
⚙️UX  ✨UI  🔭Research & Discovery 💡Ideation   💎Design system  📦Delivery  🛠️Prototyping  ⚡️Mockups  💻Web  📱App  🔮Branding  📓Editorials

Soft skills:
💪Collaborations  🪴Growth seeking  🤠Positivity  🧐Curiosity  🧹File hygiene & organisation       

Experience

Spotlight Reporting

Designer–Senior Designer

August 2018–February 2022

Yellow New Zealand

Digital Designer

July 2017–August 2018

Linnaeus University, Sweden

Sustainability Development and Design–Exchange Program

2013–2014

Unitec New Zealand

Bachelor of Arts, Graphic Design & Animation

2011–2016

Skills

UX & ideation

Interface design

Visual design

Brand

Illustration

Get in touch

Have a project in mind?

If you want to chat about a project — email me ongoodluckhayley@gmail.com

I can help designing a new product, improving an existing part of your product experience.

Currently based in Bergamo, Italy— available for remote-friendly work.